Between La Niña and the Polar Vortex, winter 2022 promises to bring surprises. But consumers are anxious to get outside, celebrate the season and make the most of their resources amid inflation and energy cost volatility.
IBM Watson Advertising and The Weather Channel surveyed over 5,500 consumers about their attitudes and intentions for the upcoming season.
Check out all our predictions for what marketers can expect this winter, including monthly temperatures and precipitation, as well as winter weather's impact or influence on consumer behavior.
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