Taking Your Mood By Storm: How Weather Drives Consumer Behavior

Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing.

And as the COVID-19 pandemic is affecting the economy, restricting people to their homes or limiting outside errands and activities, and changing behaviors like shopping, gardening, and even getting dressed, weather can play a more important role than ever before in predicting and influencing consumers' state of mind and motivations. In short: weather affects consumer behavior a great deal.

In this webinar, we discussed how advanced data science and AI can be applied to more accurately predict weather patterns and trends, and the potential impact of both weather and the current situation can have to advertising and marketing strategies. We also discussed the macro and micro patterns of seasonal transitions, the impact of climate change to the weather, and how the pandemic, the impacts of climate change, and daily weather influence consumer behavior.

Key Takeaways:

Learn how data science and AI impact how weather is forecast.
See examples of how weather, COVID-19, and climate change can influence how consumers think, feel, and shop.
Discover how brands can turn weather's influence on consumer behavior into actionable strategies to drive awareness and consideration.

Watch the Webinar

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