IBM Watson Advertising Weather Analytics

You can’t control the weather, but you can control for it.

It is increasingly challenging to access and apply high-quality data sets, which are critical for unlocking growth in any business. Weather is, and has always been, a proven and privacy friendly predictor of consumer behavior - but can be challenging to action on given its complexity.

Weather Analytics empowers brands to make better decisions based on the weather with data and analytics packages that are easily available in cloud-based exchanges.

Spend less time improving data quality

- Off the shelf packages leverage data from the world’s most accurate forecaster (The Weather Channel) which is 3.5x more likely to be the most accurate of any provider studied.

Streamline access to the right data

- Easily access and onboard data through cloud-based exchanges. Prepared packages provide curated data sets based on common needs in your industry so you can save time.

Deliver meaningful insights

- Weather impacts business because weather impacts consumers. By using IBM Watson Advertising Weather Analytics brands can uncover meaningful insights to help identify growth opportunities.

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