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                  The Future of Personalization: Is AI the Answer?

                  October 18 | 2:00 PM ET

                  Consumer expectations of relevant and personalized experiences from brands have never been higher, thanks to the rapid adoption of digital touchpoints resulting from the recent pandemic. Join IBM Watson Advertising’s Lauren Lee as she sits down with industry leaders to discuss the evolving marketing landscape and the important role personalization plays across all industries.
                  Register Now
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                   Let’s Have a Tough Conversation

                   October 20 | 4:30 PM ET

                  We find ourselves at a moment in history where long overdue discourse around social, racial and economic fairness is dominating the national agenda and compelling action. At the same time, the foundation of our digital advertising house needs rebuilding, despite headwinds coming from every direction. Join IBM’s Bob Lord, as he issues a call to action for the advertising industry to address unwanted bias head-on and shares a path forward to create a more inclusive and equitable industry.
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            How Advanced Tech Can Maximize Transparency and Creativity

            On-Demand Recording

            Join Dave Olesnevich (IBM Watson Advertising) and Jackie Vanover (MediaMath) as they discuss how marketers can lean into advanced tech like AI to promote transparency and creativity for an elevated digital experience that does not rely on the relics of the past.
            Watch the Recording
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            Join us for our Brandweek Keynote

            On-Demand Recording

            As marketers, we are the front line, the voice consumers hear, and the message leaders speak. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity? Join Randi Stipes, CMO, Watson Advertising and Weather; Developer Marketing, IBM, as she shares practical learnings and tools for how to bring the 3 Cs into your new world order and how all this has to do with Walt Disney.
            Watch the Recording

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                   Webinar: Put personalization in the driver's seat

                   On-Demand Recording

                  From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creativity with the power of AI technology.
                               Watch the Recording
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Dig Deeper into AI Advertising




- The AI Advertising Advantage (Forrester)

- Leading-Edge Use Cases for AI in 2021, with IBM's Bob Lord (AdExchanger)

- Industry Preview: AI and Privacy will Come Together in 2021 (AdExchanger)

- The Next Era of Digital Marketing: IBM's Randi Stipes on AI Advertising (Beet.TV)

- AI is Building Ad Creatives in the Fly: IBM's Dave Olesnevich Explains (Beet.TV)

- Innovator Insights: IBM's Janna Synovec Offers a Forecast for AI Adoption in Advertising (Brand Innovators)

- CMO of the Week: IBM's Randi Stipes (Brand Innovators)

- How Brands are Using AI to Accelerate their Purpose-Driven Marketing Programs (Brand Innovators)

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Looking for additional resources?

Be sure to revisit this page often as we will continue to update the content with our recommendations for some of the industry's best AI advertising related stories, interviews and panels. In the meantime if you would like to learn more, visit our thought leadership on ibm.com/watson-advertisng.

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Transparency and Creativity in the Post-Cookie World: Going Beyond Identity

July 21 | 1:00 pm et Join Dave Olesnevish (IBM Watson Advertising) and Jackie Vanover (MediaMath) as they discuss how marketers can lean into advanced tech like AI to promote transparency and creativity for an elevated digital experience that does not rely on the relics of the past.

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