Fall 2022 will again be warmer than average for much of the US. Brands can expect these conditions to impact consumer mindsets and buying behaviors, possibly delaying typical seasonal purchases while prolonging spending associated with summer.
With 66% of people saying fall weather impacts their desire for change and/or trying something new, savvy marketers will look to the calendar to stay ahead of consumer behaviors
We surveyed The Weather Channel app users to learn more about how fall impacts behaviors, how fall really makes them feel, and which activities they most associate with fall.
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