The AI Advertising Advantage

Artificial intelligence helps marketers navigate the turbulent future of advertising

Between the changes to mobile identifiers, the elimination of third-party cookies, increasing regulations and a growing consumer demand for privacy, the advertising ecosystem seems to become more complex every day.

This commissioned study conducted by Forrester Consulting on behalf of IBM Watson Advertising of over 150 senior advertising decision makers explores the impact of transformation on their current digital tactics and the role AI can play in supporting relevant, customer-led and privacy friendly experiences.

Download the study to read the results of this survey and discover:

• Why traditional ad approaches are at risk.
• What actions marketers are taking to prepare for the changes brought on by data deprecation.
• How AI can improve ad optimization, personalization, targeting and audience identification while protecting consumer privacy.
• Best practices and use cases for applying AI to advertising campaigns.

Fill out the form on this page to download the study.

Tell us about you.

First Name:

Last Name:

Email Address:

Phone Number:

Company Name:

Job Title:

Country:

State:

Industry:

by email

Ato ne zadiri royale, tu hori anice hisatori vin ne zadiri royaleanic.

If you want to place body copy text in here you can do so right here, how cool is that. Ato ne zadiri royale, tu hari anice historu vin. Zina muga paimoda pin si, visu heri cigi ika co. lli voro inada jakine ri, tebin rucin zin ta, ceba senga mandi on kon.

Learn more

Ato ne zadiri royale, tu hori anice hisatori vin ne zadiri royaleanic.

If you want to blace body copy text in here you can do so right here, how cool is that. Ato ne zadiri royale, tu hari anice historu vin.

Zina muga paimoda pin si, visu heri cigi ika co. lli voro inada jakine ri, tebin rucin zin ta, ceba senga mandi on kon.

Learn more

Ato ne zadiri royale, tu hori anice hisatori vin ne zadiri royaleanic.

If you want to blace body copy text in here you can do so right here, how cool is that. Ato ne zadiri royale, tu hari anice historu vin. Zina muga paimoda pin si, visu heri cigi ika co. lli voro inada jakine ri, tebin rucin zin ta, ceba senga mandi on kon.

Four column test goes in this area, you can write text right here.
If you want to place body text here you can do so right here, how cool is that. Lorem ispsum bespoke essty pinterest tofu tote bag authentix VHS. Learn more
Four column test goes in this area, you can write text right here.
If you want to place body text here you can do so right here, how cool is that. Lorem ispsum bespoke essty pinterest tofu tote bag authentix VHS. Learn more
Four column test goes in this area, you can write text right here.
If you want to place body text here you can do so right here, how cool is that. Lorem ispsum bespoke essty pinterest tofu tote bag authentix VHS. Learn more
Four column test goes in this area, you can write text right here.
If you want to place body text here you can do so right here, how cool is that. Lorem ispsum bespoke essty pinterest tofu tote bag authentix VHS. Learn more