AI is a Lot More Than Automation: Understand the Full Scope of the Technology

2020 has been a year of massive change and upheaval, compounded by the upcoming changes to Apple's IDFA and Google's phasing out of the third-party cookie. Marketers are being challenged with rebuilding loyalty and connecting with consumers in deeper digital touchpoints, bolstering acceleration into emerging technology across industries. Leaning into technologies like AI can help you go beyond automation and solve for these upcoming challenges.

Join leaders from IBM Watson Advertising for an in-depth discussion of the scope of applicable AI for advertising and how to make it actionable for your brand today. You’ll find out:

- A deeper understanding of AI for advertising, particularly natural language processing and machine learning

- How AI is the solution to upcoming industry changes

- Why conversational marketing is an important piece to the newly disrupted consumer journey

Watch the recording

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