Weather Targeting

Harness the power of weather

IBM Watson Advertising Weather Targeting combines the power of weather’s ability to drive emotion and action with IBM’s AI capabilities to model and train algorithms. This turns the relationship between weather, location, and complex data sets like health conditions, product sales, and consumer activity into actionable, proven solutions, without relying on third-party cookie data.

Weather is a relative phenomenon. A forecast of 50 degrees in one city may not cause the same behavior as it would in another. Rather than relying solely on temperature or other basic factors, each Weather Targeting trigger uses machine learning to improve resonance by recognizing what the weather “feels like” and how consumers in that specific area are likely to react.


Deliver on campaign goals and objectives

- Weather Targeting only serves relevant ads to consumers based on the projected impact of upcoming weather conditions in a defined area.

Enhance message relevance and resonance

- Ensure your message will resonate by triggering ads only when optimal conditions are present.

Improve brand perception

- Help your brand remain compliant through advertising campaigns, as our solution requires no third-party cookies, identifiers, or other personally identifiable information.

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