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Where you'll find us at CES 2021





  • Hidden Figures: Women in AI

    Shelley Zalis (The Female Quotient) moderates a panel with AI women leaders Randi Stipes (IBM), Anne Deo (Ad Council), Rana el Kaliouby (Affectiva), and Jill Wesley (The Female Quotient) shining a light on how women are using tech to drive transformation. Watch the Replay


  • Pulling Back the Curtain on AI

    Ali Gwin, Lauren Lee and January Holmes (IBM) dispel the confusion and complexity around AI and showcase solutions that enable brands to have intelligent, personalized 1:1 conversations with consumers. Watch the Replay


  • Future of Media: Data-Driven Advertising

    Jenny Brodowsky (IBM) moderates a discussion with Jay Altschuler (Petco) and Joe Luchs (AWS) on the importance of leveraging data signals, like weather, in light of increased privacy regulations and changes to traditional identifiers. Watch the Replay


  • How Marketers Are Embracing New Tech for Good

    Megan Greenwell (Wired) moderates a panel with Bob Lord (IBM), Molly Battin (Delta) and Norm de Greve (CVS) on how they're using new technologies like AI to guide smarter – and more socially conscious – marketing decisions. Watch the Replay





Industry Preview 2021



This year, AdExchanger is taking their annual Industry Preview event virtual, and presenting conversations in a podcast format, in partnership with IBM Watson Advertising.

AdExchanger's Industry Preview podcast can be found via most podcast apps and platforms including iTunes, Google Play, Spotify, Stitcher, and Soundcloud. 


  • Adexchanger_Podcast.png


    Hear from Sheri Bachstein, Global Head of The Weather Company and IBM Watson Advertising, on her predictions for 2021 and the promise of AI in the digital advertising industry. Listen Now
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  • IBM’s Bob Lord sheds light on the industry dynamics and external forces currently shaping the future of the advertising industry, and how AI will be the backbone of the next era of digital marketing. Coming Soon

 

 

Breaking the Cycle: How AI is Powering Change


A Beet.TV leadership series presented by IBM Watson Advertising




     

    AI Advertising in the News




    - 5 Ways IBM Predicts AI and Ad Tech will Evolve in 2021 (Adweek)

    - AI Can Help Make Digital Advertising Less Creepy - Here’s How (Fortune)

    - Reconsidering the Role of AI in the New Advertising Landscape (MarTechCube)

    - Global Head of IBM Watson Advertising Dubs 2021 the Year of Evolution (MediaPost)

    - On AI and Ad Tech: 3 Questions for IBM's Bob Lord (AdExchanger)

    - IBM Bringing AI to Programmatic Ecosystem with New Partnerships (Beet TV)

    - AI is reshaping the way brands and consumers engage with one another. Here's what tech leaders are saying. (Business Insider)

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    Looking for additional resources?

    Be sure to revisit this page often as we will continue to update the content with our recommendations for some of the industry's best AI advertising related stories, interviews and panels. In the meantime if you would like to learn more, visit our thought leadership on ibm.com/watson-advertisng.

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    Contact us today
    AI Advertising Almanac

    Learn more about AI’s value to the media and marketing industry

    There is often a lack of transparency on spend and data usage in addition to distrust between consumers and brands. Rather than clinging to existing practices, we must partner together to find a new and better way forward, addressing everything from consumer privacy to return on ad spend.

    Let's Talk