Digital advertising can be messy. It can be inaccurate. There is often a lack of transparency on spend and data usage in addition to distrust between consumers and brands.
Rather than clinging to existing practices, we must partner together to find a new and better way forward, addressing everything from consumer privacy to return on ad spend. These goals can be achieved with AI at the core, empowering big data to make sense of open and owned signals to discover and predict better outcomes.
Download the AI Advertising Almanac to learn more about AI’s value to the marketing and media industry.
Download the Almanac
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